by Alexandria Ligon ('16)
Recently, Tidal has become increasingly popular because of a few album releases that could only be accessed on the app. This was a strategic business plan that enticed many music fans to subscribe to Tidal. ANTi by Rihanna, which was released in late January, was the first of the few albums released on Tidal before anywhere else. The only way to access ANTi was to sign up for a 60-day free trial to Tidal.
Nine short days later, Beyonce dropped a surprise song and video entitled “Formation” which could also only be accessed on Tidal. This business move attracted even more people to sign up for Tidal’s 60-day trial.
But wait, there’s more. Shortly after this release, Kanye West and Kendrick Lamar both dropped their highly anticipated albums on Tidal, which most likely won over many hip hop fans. People all over the world have been cancelling their subscriptions to Spotify and hopping over to Tidal to experience the exclusive feel of the app.
Because of the constant album releases recently, music fans have been on the edge of their seats, looking out for more album releases. Beyonce, Drake, and Young Thug are three more artists who are rumored to be releasing albums soon.
So if you love music and you don’t mind paying the small subscription fee, Tidal should definitely be downloaded on your phone.