This opportunity is not cheap though. The average 30 second time slot during the Super Bowl cost companies upwards of $5 million, up from $4.5 million last year, but the revenue potential is also enormous if you can make even a tenth of the viewers associate your brand with a positive, and sometimes even drop-dead hilarious, message.
Peyton Manning and the Denver Broncos may have beaten out Cam Newton and the Carolina Panthers to take home the Super Bowl 50 trophy, but who won over the hearts and wallets of American consumers for their entertaining and captivating commercials? And who did not quite deserve that praise? Here are the winning commercials for each of the following award titles.
First Date by Hyundai ft. Kevin Hart
#Defylabels by MINI USA
What We Were Thinking by Rocket Mortgage
Ultrasound by Doritos
The Chase by Hyundai
Ryanville by Hyundai
Super Bowl Babies by NFL
Moving Day #Movinonup by Apartments.com
Puppymonkeybaby by Mountain Dew