The Influence of Brands
Are you a brand? Every day we wear clothes and use products that display a brand’s logo; your polo may have a vineyard vines logo on it and your phone and laptop most likely have an apple logo. By wearing multiple brands do we brand ourselves?
We constantly wear or use products with logos on them which is free advertising for the companies because by wearing their logo you are promoting their company. One may not think that wearing white Nike socks to school will have any impact, however when one person wears something it then spreads and creates business for the company.
The logo of a brand on clothes or products appeals to some people. Austin Rouse 21’ stated that “brands make people notice you and sometimes it can make you look better.” A logo can allow you to stand out in a crowd and
Certain people choose to eliminate brand logos from their wardrobe entirely because they do not want to be a walking advertisement. By removing logos from the clothes that you wear you are also ensuring that people’s opinions of you are not based on the brands you wear. Brands are surrounded by controversy and by not wearing logos you are essentially staying out of the controversy and staying neutral in any possible arguments.
Nike is a prime example of a brand that is immersed in controversy. Colin Kaepernick is the quarterback for the 49ers; he nealed as the national anthem was sung before a football game. Kaepernick was featured in a Nike ad after he nealed which caused many disputes. Following the release of the ad many boycotted Nike as they were not pleased with Kaepernick, however, their sales increased despite the backlash. This controversy resulted in Nike having 43 million dollars worth of media exposure.
Some people may refuse to wear Nike after the ad previewed and others may not have an opinion on the matter. Wearing Nike products may impact how others view you; by wearing a logo you must be aware that others may judge you.
By wearing clothing or using products from more expensive brands people may assume that you have more money. “If you wear channel people will think that you are wealthy,” as Sophia Poretsky (21’) explained
A logo may brand you as affluent or athletic Poretsky 21’ also expressed that “If you always wear Nike or Under Armour, you look like an athlete.”
By wearing many logos you are becoming your own brand. Your brand may be athletic, preppy, or fashionable it all depends on what logos you chose to wear. However, by choosing not to wear logos you are not branding yourself and putting a label on your clothes.