by Alexandria Ligon ('16)
The brand is supposed to be an inspiration for women to get up and get active. In the advertisement video for the brand, Beyonce stated that “I would wake up in the morning, and my dad would come knocking on my door telling me it’s time to go running. I remember wanting to stop, but I would push myself to keep going. It taught me discipline.” She wants the women of the world to acquire the same discipline.
The title of the brand is a mix of two of Beyonce’s favorite concepts: the number 4 and her childhood park. The number 4 has been a theme of many of Beyonce’s ventures and in her public life in general. Her birthday is September 4th, her husband Jay-Z’s is on December 4th and their anniversary is April 4th. Furthermore, her fourth studio album is titled “4.” Also, she named her daughter Blue Ivy as “IV” is the Roman Numeral for the number 4.
The Park that she refers to in the clothing line’s title is the park she exercised at during her childhood. She explains that “the park became a state of mind” that allowed her to remember to have discipline in all that she does.
Ivy Park is both a clothing line and a reminder to women everywhere to stay active, work hard, and remain disciplined.
If you’d like to purchase clothing from Ivy Park, click this link: http://us.topshop.com/en/tsus/category/clothing-70483/ivy-park-5463606/N-1zfaZdgm?No=0&Nrpp=20&siteId=%2F13052&geoip=noredirect